Indomie Wins Most Trusted Brand Award

Indomie Noodles, from the stables of Dufil Prima Foods Plc, has emerged winner of the Most Trusted Brand award by Brand Health.

This award comes after it recently bagged the Best Effort in Brand Consistency Award (FMCG category) from the Brand Journalists Association of Nigeria (BJAN).

Speaking on the sidelines during the award presentation, Chief Executive Officer of Brandhealth, (organizers of the award) Emman Udowoima, said from time immemorial, one vital thing consumers value about what they consume or use is trust.

"Trust or lack of it is a habit. It is what we constantly do. I do not know of anyone or consumer who wants to be associated with untrustworthiness, because before an individual or a family takes or consumes a product - particularly an edible one - he needs to be assured that it is not one that could affect his or her health.