Create platforms to empower people, Danish advertiser urges firms

Create platforms to empower people, Danish advertiser urges firms

Anna Okon A Denmark-based advertising guru, Thomas Kolster, has advised brands to create platforms to empower people instead of promoting products. He said that this was the only way brands could create a lasting impact in the minds of their consumers. Kolster stated this in a keynote address at the 10th anniversary celebration of Lagos-based […]
Source: Create platforms to empower people, Danish advertiser urges firms

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