Strategy: Macy's is acting like popular streetwear brand Supreme as the department store tries to solve one of its biggest problems (M)

Strategy: Macy's is acting like popular streetwear brand Supreme as the department store tries to solve one of its biggest problems (M)

Macy's is taking lessons from Supreme in the art of building hype around new products. This fall, the retailer is doing 11 weekly "drops" of a selection of luxury and limited-edition watches from brands such as Tag Heuer, Seiko, and Tissot.
Source: Strategy: Macy's is acting like popular streetwear brand Supreme as the department store tries to solve one of its biggest problems (M)

- gist culled from pulseng