Strategy: Coca-Cola buys a kombucha maker as drinkers ditch sugary soda (KO)

Strategy: Coca-Cola buys a kombucha maker as drinkers ditch sugary soda (KO)

Coca-Cola has acquired Australian kombucha-maker Organic & Raw Trading Co, which produces MOJO kombucha. The purchase of the company marks Coca-Cola's first ever acquisition of a kombucha brand.
Source: Strategy: Coca-Cola buys a kombucha maker as drinkers ditch sugary soda (KO)

- gist culled from pulseng