Strategy: Dunkin' Donuts' CEO reveals the 2 reasons behind the chain's decision to slash the 'Donuts' from its name (DNKN)

Strategy: Dunkin' Donuts' CEO reveals the 2 reasons behind the chain's decision to slash the 'Donuts' from its name (DNKN)

Dunkin' Donuts' name has changed to just "Dunkin,'" the company announced on Tuesday. And, the reason for the change is rooted in two strategies driving the chain forward.
Source: Strategy: Dunkin' Donuts' CEO reveals the 2 reasons behind the chain's decision to slash the 'Donuts' from its name (DNKN)

- gist culled from pulseng