Strategy: Panera is reinventing bread as 'healthy' as sandwich chains like Quiznos and Subways struggle to survive

Strategy: Panera is reinventing bread as 'healthy' as sandwich chains like Quiznos and Subways struggle to survive

Panera Bread CEO Blaine Hurst says that the chain has long grappled with the question: "Is bread a problem?" Panera's conclusion is "no," rolling out a whole-grain policy and a new streaming television show that highlight how healthy bread can be.
Source: Strategy: Panera is reinventing bread as 'healthy' as sandwich chains like Quiznos and Subways struggle to survive

- gist culled from pulseng