Strategy: How Alibaba turned a fake holiday into a $25 billion shopping extravaganza that's bigger than Black Friday and Cyber Monday combined

Strategy: How Alibaba turned a fake holiday into a $25 billion shopping extravaganza that's bigger than Black Friday and Cyber Monday combined

Alibaba, the Chinese e-commerce giant, made $25 billion in just 24 hours on November 11, 2017, thanks to the largest shopping holiday 'Singles Day'.
Source: Strategy: How Alibaba turned a fake holiday into a $25 billion shopping extravaganza that's bigger than Black Friday and Cyber Monday combined

- gist culled from pulseng