instagram introduces video and audio embedding

Instagram added the ability to embed photos and videos on Wednesday.

Users can find the embed button — available only on desktop — on the right side of public photos or videos. The button provides a code users can insert into blogs and articles.

Instagram, which added video capabilities in June, had lacked the embed feature — unlike rival video service Vine. Vine introduced the embed option in March. Instagram users who have their accounts set to private, however, won't see the embed option.