Rwanda and Arsenal FC: When the poor sponsor the rich

Rwanda and Arsenal FC: When the poor sponsor the rich

Filip Ryentjens Rwanda keeps surprising. Recently, the Rwandan Development Board signed a sleeve sponsoring deal with London-based Premier League club, Arsenal. Over a three-year period, the 200 sq centimetre ad, “Visit Rwanda”, will cost the country $39m. President Paul Kagame is known to be a committed Arsenal fan. Recently, he even tweeted that the club […]
Source: Rwanda and Arsenal FC: When the poor sponsor the rich

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